Mere exposure effect - Zajonc, R. B. (1968). Attitudinal effects of mere exposure. Journal of Personality and Social Psychology, 9(2), 1-27. This effect is our tendency to like things, in this case faces, the more we are exposed to them. On a day-to-day basis, we experience this effect with our coworkers, classmates, waiters/waitresses and even ourselves. People tend to choose romantic partners based on similar interests, values, intelligence, social class and physical attractiveness…